About Luul Home
Luul Home started as a single polypropylene rug listing on Amazon and grew into a 12-SKU product line covering six standard room sizes. The brand sells direct to consumer through Amazon's small business program. No retail markup, no showroom overhead.
A Chicago renter with two rescue dogs and a security deposit on the line ordered the 5x7 Modern Bordered rug in dark gray. The rubber backing gripped her laminate floors on contact. Eight months later, after two puppy accidents and a Thanksgiving gravy spill, the surface still looked like the listing photo. She ordered the 8x10 for the living room the following week.
Luul Home also operates Lena Rug, a sub-brand focused on jute-style outdoor rugs in the 9x12 format. Both lines share the same polypropylene construction. Across 11 rated products, buyers average 4.3 to 4.6 stars on Amazon. The most common praise: stain cleanup takes seconds, not hours.
The product range spans 2x7 hallway runners to 9x12 room-size anchors. Prices sit between $48 and $200. Six models include built-in rubber backing for non-slip grip on hardwood, tile, vinyl, and laminate. The remaining models pair with standard rug pads. All 12 SKUs use 100% polypropylene pile with stain-resistant, non-shedding, UV-rated construction rated for both indoor and outdoor placement.
Our Mission & Values
Practical Over Precious
Every Luul Home rug handles spills, pet claws, and chair legs on a daily basis. The design goal is a surface that cleans up in seconds, not a showpiece that lives behind a velvet rope.
Real Homes, Real Floors
The line covers hardwood, tile, laminate, vinyl, and concrete. Rubber-backed models grip all five surfaces. Polypropylene-backed models pair with standard rug pads. No floor type left out.
Transparent Pricing
A 2x7 runner costs $48. A 9x12 room rug costs $200. Six sizes between those endpoints. No seasonal markups, no brand-name inflation, no hidden pad costs on rubber-backed models.